The Rise of CBD in the Food Industry
Humans love food and drink. We love exploring new flavors and new food combinations. We love eating out and ordering home delivery. We love to watch the expert barman mix up the perfect cocktail on a Friday night and now, thanks to social media, we love to share photos of the food and drink we devour with our followers.
So it’s no surprise that the world has gone a little crazy over the introduction of yummy CBD products and CBD-inspired recipes. Sure! It’s great to massage a CBD cream or lotion into your skin. It’s great to take a daily softgel for regular body balance. But it’s awesome when you get the chance to get into full-flavored options for CBD. Let’s take a deeper look…
What kind of food and drink products include CBD?
Quite frankly, the sky’s the limit when it comes to CBD in food and drink. CBD chocolate, CBD juices, CBD canned drinks, CBD on your sushi roll, CBD sweets, CBD baked goods, CBD cocktails, and the list just keeps on going. In the same way that we might add a shot of mint to our coffee, or a dash of chile to our chocolate truffle, food manufacturers are finding subtle, yet super tasty and innovative, ways of mixing CBD with all kinds of food and drink offers.
CBD is the new superfood
For some time now, superfoods have been driving food and drink trends across the board, demonstrating the consumer’s continued interest in improving wellbeing. As an example, the avocado became popular due to its high healthy fat content, but the promises for improved wellbeing that come from CBD are even more exciting.
CBD promises to not only support our wellbeing physically, but emotionally and spiritually too. CBD is the acronym for Cannabidiol, a wellness-orientated, non-psychoactive cannabinoid that can be extracted from both the hemp and the cannabis plant and then turned into a highly versatile oil. Since 2018, CBD has gradually found its way into the world of food and drink, offering consumers a range of fun and tasty ways of enjoying all the body benefits of this magical cannabinoid.
Proven to be useful when it comes to treating insomnia, anxiety, depression, inflammation, seizures, chronic pain, and epilepsy, CBD is one of the most interesting cannabinoids on the market because it doesn’t get you high, it can be processed into a variety of forms, and added to a wide range of food and drink products with ease. Most CBD formulators turn this cannabinoid into an oil, but it can also be processed into crystals or resin.
While CBD is now widely recognized across the globe as a highly beneficial supplement to support general wellbeing in many ways, its natural flavor isn’t all that appealing. In fact, many consumers report disliking the natural taste of CBD oil. But this is exactly why it’s becoming more and more popular in the food and drink industry, because when mixed with other ingredients, it elevates the pleasure of consumption and leaves the door open for total creativity.
Is CBD-infused food and drink legal?
Let’s make one thing clear. CBD, which has been derived from the hemp plant, is 100% legal in the U.S. at federal level. Each state then enforces its own particular guidelines and regulations regarding the use of hemp-derived CBD, but the legality of this cannabinoid is not up for debate.
Having said that, when it comes to the regulation of food and drink products in the U.S., the FDA is always involved and it’s this particular involvement that leaves CBD-infused food and drink in unclear waters. Let’s explain…
While the FDA prohibits the use of CBD in food and drink, the consumption of CBD oil in the U.S. is increasing at a dramatic rate. There are states where the use of CBD in food and drink is legal and even licensed, despite the backing of the FDA.
In fact, there are now more than 100 CBD-infused food and drink products available for sale through dispensaries, restaurants and cafés, without a definitive law that regulates them. In short… it’s a hazy area that’s going to take time to settle, but it’s most definitely striving forward at an incredible pace.
Fun Fact: CBD with food is more effective
While the FDA may still be in opposition to the inclusion of CBD in food and drink products, there’s anecdotal evidence to suggest that CBD on an empty stomach isn’t a good idea. In fact, it’s believed that CBD is best consumed with fatty foods and that when we consume CBD with food, our bodies absorb more of the CBD goodness. In short, food increases CBD’s solubility in the bloodstream. Cool, right?
How to mix CBD oil with food and drink at home
If you like the idea of incorporating CBD into your food and drink routine, you don’t have to go out and buy a packaged CBD food or drink product. You can invest in a high quality CBD oil, also known as a tincture, and use that oil to infuse your own tasty recipes. If you’re going to go down this CBD-at-home route, we’ve got a few tips to help orientate you…
First, make sure the CBD oil you buy is top quality. This means buying from a reputable manufacturer, store, or brand. At GetEvoke, we have three CBD tinctures for you to choose from and we provide all third-party testing information on our oils whenever requested. Our second tip is to make sure that, whatever you make in your kitchen, you always use a fatty ingredient in your recipe. For example, butter, ghee, avocado, or coconut oil. When you mix CBD oil with another fatty food product, you immediately increase the bioavailability of the CBD and maximize the CBD oil’s benefits.
Never heat your CBD oil using direct heat, for example from a cooker. When you heat CBD oil, you reduce its effectiveness and make sure that you store your CBD oil in a cool, fresh place, so that it remains in tip-top condition. By the way… most CBD oils have a shelf life of between 12 to 18 months, but once they have been opened, it’s best to consume within a month.
We also recommend that beginners to CBD start with a low dose. We recommend trying just 1ml of our LEVEL500 mint-flavored tincture, designed to induce an immediate sense of calm and focus at any time of day. As your body becomes accustomed to CBD, you can experiment with larger doses or even try one of our other tinctures, more potent in nature. Our LEVEL1000 lemon-flavored tincture is a great tincture for post-workout routines and our LEVEL1500 tincture is the perfect pre-sleep tincture that works best when consumed 20 minutes before bed.